FunnelFizz has its own email engine. You don't need Mailchimp, HubSpot, or ConvertKit — though you can migrate away from them if you want (see tutorial).
This page is an overview. The full feature reference is at Features → Email.
What makes FunnelFizz email different
Two things:
-
Recipient lists are dynamic. You don't manage a static "Newsletter Subscribers" list. Instead, a campaign targets "everyone currently in the TRIAL stage of my funnel" — the list re-evaluates at send time. If someone moved from TRIAL to CUSTOMER between the moment you drafted the campaign and the moment it sends, they'll fall out of the audience automatically.
-
Stages are the primary targeting axis. You're emailing people at a specific point in their journey with you — not a generic blast list. That changes what you write. A TRIAL- stage user gets "here's how to get the most out of your trial." A CUSTOMER-stage user who moved into the Churned bucket gets "we miss you — here's 20% off to come back."
What you can send
- Broadcast campaigns — one-time send to everyone in a given stage (or split branch).
- A/B tested campaigns (PRO) — split the audience, pick a winner based on open or click rate, auto-fan-out the winner to the rest.
- Scheduled campaigns — set a send time, FunnelFizz queues it up.
- Automation drips — a DAG of SendEmail / Wait / Split steps that fires on stage entry or Stripe subscription events. See Automations →.
- Churn recovery — a specific pattern: target the Churned slice of CUSTOMER and send a "come back" offer. This is just an automation with a condition, but it's common enough we call it out.
How it's built
- Editor: drag-and-drop MJML blocks (header, text, image, button, divider, columns, video, logo, social, HTML passthrough). MJML compiles to email-client-safe HTML with inline CSS.
- Sender: Resend under the hood, with fallback to SMTP for transactional mail.
- Tracking: open pixel + click URL rewriting, both automatic. Opens/clicks flow back into your funnel as events.
- Domain: you can send from
funnelfizz.comon the HOBBY plan, or verify your own custom domain on PRO (DKIM + SPF + DMARC, we walk you through the DNS).
Emailing people at specific points in the funnel
The most common pattern:
Someone enters TRIAL stage
│
├─ Day 0: "Welcome — here's the quickstart"
├─ Day 2: "3 things Pro users do first"
├─ Day 5: "Trial ends in 2 days — here's what you'd lose"
└─ Day 7: "Trial ended — unlock for $X"
You build this as an Automation (DAG of Send/Wait/Send/Wait) with trigger = "subscription_trial." FunnelFizz evaluates it per-profile — if someone upgrades during the trial, they're pulled out of the sequence automatically.
Emailing churned users
Also common:
Someone's Stripe subscription is canceled
│
├─ 7 days later: "Sorry to see you go — can you tell us why?"
└─ 30 days later: "We fixed [thing]. Here's 20% off to come back."
Built as an automation with trigger = "churn" (Stripe customer.subscription.deleted
webhook). The condition filters to "no active subscription anywhere" (the Churned bucket of
the trichotomy) so you don't accidentally email someone who just upgraded.
Quotas & limits
| Plan | Emails/month | Custom domain | A/B testing | Max automations/stage |
|---|---|---|---|---|
| FREE | — | No | No | — |
| HOBBY | 3,000 | No (send from funnelfizz.com) | No | 1 per stage, 3-step depth |
| PRO | 20,000 | Yes (verified) | Yes | 5 per stage, 5-step depth |
Hard bounces and unsubscribes are automatically suppressed — once someone unsubscribes, they won't receive any subsequent emails from your workspace (not just that campaign).
Deliverability
Custom domain setup is the biggest lever. If you're on HOBBY sending from funnelfizz.com,
your deliverability is fine for small volume but gets throttled by some corporate mail servers.
On PRO, verifying your own domain with DKIM + SPF + DMARC lands you in inboxes at roughly
industry-standard rates.
See Features → Email → Custom domain for DNS setup.
Next: Automations → — how the DAG-based drip engine actually works.