Skip to main content
View .mdOpen in ClaudeOpen in ChatGPT

Your first funnel

~2 minutes · Beginner

Before we paste any code into your site, take a 2-minute look at what you're about to build. This page orients you to the canvas so the next steps feel obvious.

What a FunnelFizz funnel looks like​

Every funnel is the same fixed shape: four stages in fixed order, three conversions between them.

AWARENESS  →  CONSIDERATION  →  TRIAL  →  CUSTOMER
       conv 0           conv 1       conv 2

You can't rename the stages. You can't reorder them. The opinion is deliberate: enough resolution to see where things break, simple enough to remember.

What you can do: feed each stage from different data sources, split it into branches, fire automations on entry, and append extension stages after CUSTOMER for upsell tracking.

The Stripe-only starter funnel​

The fastest funnel to spin up has nothing wired except Stripe.

  1. Sign up at funnelfizz.com/signup and name your funnel ("Main acquisition" works).
  2. The onboarding wizard drops you on the funnel canvas with all four stages drawn but empty.
  3. Skip tracking for now. Click Connect Stripe in the wizard. Paste a restricted key with the seven read scopes. (Connect Stripe →)
  4. Within 30 seconds, your TRIAL and CUSTOMER counts light up. Existing trialing subscriptions populate TRIAL; existing active subscriptions populate CUSTOMER. Conversion rate between them is the funnel's TRIAL-to-paid rate, computed automatically.

That's it. You now have a working funnel. AWARENESS and CONSIDERATION sit empty until you add tracking — that's the next step.

What's missing without tracking​

Without tracking installed, you're flying blind on the front half of the funnel:

  • AWARENESS shows zero unless you connect a social provider.
  • CONSIDERATION is empty (it counts unique visitors to your tracked sites).
  • You can't split anything by traffic source, UTM, country, device, or A/B variant.
  • Email recipient lists work but can't be filtered by site behavior.

So the next two steps — install tracking, connect providers — are about closing those gaps.

What's already there​

Even with no tracking and no Stripe yet, you have:

  • The canvas with four stage cards.
  • Three conversion bubbles between the stages.
  • The Generate report button on each stage (the report will tell you "install tracking and connect Stripe" until you do).
  • Sidebar links to Profiles, Email, Automations, Integrations, Reports, Settings.

The next 10 minutes​

When you're ready:

  1. Install tracking — 2 minutes, paste a snippet into <head>.
  2. Connect Stripe — 2 minutes, paste a restricted key.
  3. Connect providers — 2 minutes each (X, YouTube, Google Search Console, etc.). Optional but each one feeds AWARENESS impressions.

Once those are in, generate your first AI report to get a structured read of your funnel.

Next: Install tracking →