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# Your first funnel

*\~2 minutes · Beginner*

Before we paste any code into your site, take a 2-minute look at what you're about to build. This page orients you to the canvas so the next steps feel obvious.

## What a FunnelFizz funnel looks like[​](#what-a-funnelfizz-funnel-looks-like "Direct link to What a FunnelFizz funnel looks like")

Every funnel is the same fixed shape: four stages in fixed order, three conversions between them.

```
AWARENESS  →  CONSIDERATION  →  TRIAL  →  CUSTOMER

       conv 0           conv 1       conv 2
```

You can't rename the stages. You can't reorder them. The opinion is deliberate: enough resolution to see where things break, simple enough to remember.

What you *can* do: feed each stage from different data sources, split it into branches, fire automations on entry, and append [extension stages](https://docs.funnelfizz.com/concepts/extensions.md) after CUSTOMER for upsell tracking.

## The Stripe-only starter funnel[​](#the-stripe-only-starter-funnel "Direct link to The Stripe-only starter funnel")

The fastest funnel to spin up has nothing wired except Stripe.

1. **Sign up** at [funnelfizz.com/signup](https://funnelfizz.com/signup) and name your funnel ("Main acquisition" works).
2. The onboarding wizard drops you on the funnel canvas with all four stages drawn but empty.
3. **Skip tracking for now.** Click **Connect Stripe** in the wizard. Paste a restricted key with the seven read scopes. ([Connect Stripe →](https://docs.funnelfizz.com/getting-started/connect-stripe.md))
4. Within 30 seconds, your TRIAL and CUSTOMER counts light up. Existing trialing subscriptions populate TRIAL; existing active subscriptions populate CUSTOMER. Conversion rate between them is the funnel's TRIAL-to-paid rate, computed automatically.

That's it. You now have a working funnel. AWARENESS and CONSIDERATION sit empty until you add tracking — that's the next step.

## What's missing without tracking[​](#whats-missing-without-tracking "Direct link to What's missing without tracking")

Without tracking installed, you're flying blind on the front half of the funnel:

* AWARENESS shows zero unless you connect a social provider.
* CONSIDERATION is empty (it counts unique visitors to your tracked sites).
* You can't split anything by traffic source, UTM, country, device, or A/B variant.
* Email recipient lists work but can't be filtered by site behavior.

So the next two steps — install tracking, connect providers — are about closing those gaps.

## What's already there[​](#whats-already-there "Direct link to What's already there")

Even with no tracking and no Stripe yet, you have:

* The canvas with four stage cards.
* Three conversion bubbles between the stages.
* The **Generate report** button on each stage (the report will tell you "install tracking and connect Stripe" until you do).
* Sidebar links to **Profiles**, **Email**, **Automations**, **Integrations**, **Reports**, **Settings**.

## The next 10 minutes[​](#the-next-10-minutes "Direct link to The next 10 minutes")

When you're ready:

1. [Install tracking](https://docs.funnelfizz.com/getting-started/install-tracking.md) — 2 minutes, paste a snippet into `<head>`.
2. [Connect Stripe](https://docs.funnelfizz.com/getting-started/connect-stripe.md) — 2 minutes, paste a restricted key.
3. [Connect providers](https://docs.funnelfizz.com/getting-started/connect-providers.md) — 2 minutes each (X, YouTube, Google Search Console, etc.). Optional but each one feeds AWARENESS impressions.

Once those are in, [generate your first AI report](https://docs.funnelfizz.com/tutorials/your-first-ai-report.md) to get a structured read of your funnel.

***

**Next:** [Install tracking →](https://docs.funnelfizz.com/getting-started/install-tracking.md)
