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# Email drip campaign basics

*\~15 minutes · Beginner*

A "drip" is just a sequence of emails spaced over time. In FunnelFizz it's an Automation with SEND\_EMAIL + WAIT steps.

## Who this is for[​](#who-this-is-for "Direct link to Who this is for")

* You've never run a drip campaign before.
* You understand "send email #1, wait 2 days, send email #2" but you're not sure how to wire that up here.

## Steps (outline — full version coming)[​](#steps-outline--full-version-coming "Direct link to Steps (outline — full version coming)")

### 1. Verify your sending setup[​](#1-verify-your-sending-setup "Direct link to 1. Verify your sending setup")

* HOBBY: you can send from `funnelfizz.com` by default.
* PRO: verify your [custom domain](#custom-domain) (see below).

### Custom domain[​](#custom-domain "Direct link to Custom domain")

If you're on PRO and want to send from your own domain (recommended for deliverability):

* See [Features → Email → Custom sending domain](https://docs.funnelfizz.com/features/email.md#custom-sending-domain) for the full DNS record walkthrough (DKIM + SPF + DMARC).

### 2. Write your first email[​](#2-write-your-first-email "Direct link to 2. Write your first email")

* Campaigns → New → Drag & drop editor.
* Blocks: Logo → Title → Text → Button → Footer.
* Subject: keep it under 50 chars. First line ≠ subject (that's "preheader" — set it in Settings).

### 3. Create the automation[​](#3-create-the-automation "Direct link to 3. Create the automation")

* Stage → Automations → New.
* Trigger: `subscription_trial` (or whatever fits).
* Steps: SEND\_EMAIL → WAIT 2 days → SEND\_EMAIL → WAIT 3 days → SEND\_EMAIL.

### 4. Activate and test with yourself first[​](#4-activate-and-test-with-yourself-first "Direct link to 4. Activate and test with yourself first")

* Activate the automation.
* Sign up for a trial on your own product with a test Stripe customer.
* Watch the emails arrive. Check the campaign dashboard for open/click stats.

### 5. Measure what matters[​](#5-measure-what-matters "Direct link to 5. Measure what matters")

* Open rate: decent baseline is 30–40%.
* Click rate on a CTA: 3–8% is typical for SaaS.
* Attribution: did the trial convert to paid after they clicked?

***

*Full write-up with email templates and deliverability tips coming soon.*

**Related:**

* [Features → Email](https://docs.funnelfizz.com/features/email.md)
* [Features → Automation](https://docs.funnelfizz.com/features/automation.md)