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# Identifying gaps in your funnel

*\~10 minutes · Intermediate*

A systematic process for turning a FunnelFizz dashboard into a prioritized fix-list.

## Who this is for[​](#who-this-is-for "Direct link to Who this is for")

* You have a funnel live with \~1 week of data.
* You're staring at the canvas and thinking "OK now what?"

## The read-the-numbers process (outline)[​](#the-read-the-numbers-process-outline "Direct link to The read-the-numbers process (outline)")

### 1. Start with absolute numbers, not rates[​](#1-start-with-absolute-numbers-not-rates "Direct link to 1. Start with absolute numbers, not rates")

* Rates hide volume issues. "50% conversion" on 4 visitors is noise.
* Look for stages with fewer than \~100 users — too small to trust the rate.

### 2. Identify the biggest drop[​](#2-identify-the-biggest-drop "Direct link to 2. Identify the biggest drop")

* Look at the three conversion bubbles. Which is the *smallest* rate?
* That's your worst bottleneck in percentage terms.

### 3. Identify the biggest absolute loss[​](#3-identify-the-biggest-absolute-loss "Direct link to 3. Identify the biggest absolute loss")

* Multiply each stage count by (1 - conversion rate from prior stage).
* That's the number of users you *lost* at that step.
* Fixing the biggest absolute loss has the biggest revenue impact, even if the percentage looks "fine."

### 4. Split to isolate[​](#4-split-to-isolate "Direct link to 4. Split to isolate")

* Split by channel to see if one source is dragging the average down.
* Split by device: mobile vs desktop conversion often differs 2-3x.
* Split by country: US traffic usually converts better than spray-and-pray global traffic.

### 5. Common patterns and fixes[​](#5-common-patterns-and-fixes "Direct link to 5. Common patterns and fixes")

| Pattern                             | Likely cause                                        | Fix                                             |
| ----------------------------------- | --------------------------------------------------- | ----------------------------------------------- |
| High AWARENESS → CONSIDERATION drop | Bad CTA in your social posts or irrelevant audience | Rewrite hooks, narrow targeting                 |
| High CONSIDERATION → TRIAL drop     | Landing page isn't selling                          | A/B hero, simplify signup form                  |
| High TRIAL → CUSTOMER drop          | Trial doesn't prove value fast enough               | Improve onboarding, shorten time-to-first-value |
| High customer churn                 | Product-market fit issue or onboarding gap          | User interviews, refund/offer combo             |

***

*Full write-up with real examples coming soon.*

**Related:**

* [Concepts → Conversion](https://docs.funnelfizz.com/concepts/conversion.md)
* [Features → Splitting](https://docs.funnelfizz.com/features/splitting.md)